We took the Moschino brand and reimagined a perfume that would inspire the edgy female millennial while creating a series of magazine ads that would support this concept. We decided to take the norm of basic perfume brands and f**ing break it! You don’t need perfume, to be sexy, to be desirable, to be a boss or for special occasions.....because you already have the whole package! We designed a perfume that basically says “Treat yo damn self, because you deserve it!”