2020/-
CALGARY/ AB
2020 has been one hell of a year with COVID takin’ a serious toll on the spirit of many Canadians and in turn the bars we would normally grab a pint at. Whether you’ve been working hard in the fields with cattle, typing away at the office or holding down the fort at home, country always brings Canadians together no matter your walk in life.
The Saddles Savin’ Saloons Campaign was created by Budweiser to remind Canadians what their foundations are... being there for one another, and starting a new legacy of forward thinking, diverse cowgals n cowboys!
Similar to the memories made in a saddle we want the memories formed at our fave bars to continue to be made, so have created a COVID friendly on-line auction selling a few of our limited addition saddles, while encouraging others to donate their own and bid on ones they love, or just support the cause! The resulting funds will be matched by Bud and passed onto bars needing a helpin hand.
Description -
SADDLES
SAVIN’
SALOONS
Visual Assets -
Images
Client -
Budweiser
Creative direction -
Campaign
BUS STOP INSTILATION